Creators
Leading Talent Across the Creator Economy
Todays creator economy demands more than audience growth, it demands long term career strategy. Our Creators team represents a diverse roster of distinctive digital-first talent across social media, YouTube, podcasting and emerging platforms. Combining deep expertise of the creator economy with almost three decades of talent management experience, we help clients build influential, sustainable and multidimensional careers. As part of one integrated entertainment group, we connect creators with opportunities across brands, content production, television, radio, streaming, publishing and live entertainment.
Career Strategy & Platform Growth
We provide bespoke, day-to-day management shaped around each creator’s ambitions, audience and unique voice. From social strategy and personal branding to platform growth and content development, we help clients navigate an industry that moves at extraordinary speed. Working across established and emerging platforms, our team supports creators to grow engaged communities, evolve their content and build careers designed for long-term relevance.
Brand Partnerships, Product Development & IP
We connect creators with brands to develop partnerships that feel authentic, culturally relevant and commercially effective. Beyond traditional campaigns, we help clients unlock opportunities across product development, licensing, intellectual property and entrepreneurial ventures, transforming creativity and influence into sustainable commercial value. Working closely with our Partnerships team, we manage opportunities from strategy and procurement through to negotiation and execution.
From Digital-First to Mainstream Media
As part of a fully integrated entertainment group, we help creators extend their careers far beyond their original platforms. Collaborating across our Entertainment, Studios, Records and Partnerships teams, we create pathways into television, radio, podcasting, streaming, publishing and original content. Whether launching a new format, securing a presenting role or developing an entirely new chapter of their career, we help digital-first talent translate audience influence into enduring success across the wider entertainment industry.
