About

Incorporated in 1997, Insanity is an independently owned group of entertainment companies. Our team of 65 passionate individuals work across four main areas:

In talent management, we partner with premium talent to manage every aspect of their careers. Many of our clients have been represented by us for over ten years and we are proud to have supported them to become leaders in their field. They represent talent in all areas of the entertainment industry, including more traditional broadcasters, digital-first talent, content creators, writers, music artists and brand partnerships Our clients dominate all areas of entertainment, whether hosting prime time television, hard hitting documentaries or presenting the biggest radio shows on air. We are a full service team managing day to day, live and corporate, brand partnerships, image rights management and more.

Insanity Records is our independently owned record label, under a long-term frontline label partnership with Sony Music UK. Our team offer the passion and personality of an independent label, with the backing of a major label and the resources of a large entertainment group.

Insanity Studios is our in-house content creation business. We lead the development of unique ideas and IP assets across both audio and audio-visual platforms, together with the production lifecycle of numerous projects across Podcast and YouTube platforms. In the IP space, Insanity Studios has a select slate of projects in development, some of which are partnered with major film studio partners and streamers.

Our partnerships group facilitate authentic talent relationships on behalf of brands. This independent team are experts in talent sourcing and campaign management for brands who are seeking out deep connections with their brand ambassadors, who want to hit KPI’s with a personalised strategy and who need expert casting from a brands team that have a foundational understanding of talent negotiations.

Our purpose is to empower our clients to tell stories that are impactful, entertaining and meaningful; and that have a positive impact on our community and the world around us.

Our vision is to be a bold, ambitious and ethical creative business that continues to turn heads by being ‘people first’ and that represents highly skilled clients that create quality content and tell powerful stories, while demonstrating strong values with a deep sense of purpose.

Our mission is to put talent at the heart of every decision we make while creating a collaborative team environment where our colleagues can thrive, both personally and in their careers. We are comfortable with learning from our mistakes, challenging the way we do things and are on a mission to constantly grow, improve and do better.

We have made a commitment to use our business as a force for good. This means considering people, planet and community in all that we do. It also means openly and honestly sharing our setbacks as well as our wins and striving to ensure that our actions match the promises we make.

Read about our privacy policy here.