We’re incredibly proud to share that our client Italian Bach (Isaac Smith), features on the cover of British GQ’s November issue, marking another huge milestone in his career.

With over 6 million followers across YouTube, TikTok and Instagram, Isaac has built a loyal community through his distinctive, self-deprecating humour and unapologetically silly approach to content. What started with an obsession with YouTube and a determination to understand the formula behind successful creators has grown into one of the UK’s most recognisable digital careers.

In the feature, Isaac opens up about his journey to being a full-time creator, exploring the realities of life in the creator economy, the pressures of constant content creation and the importance of finding space to recharge creatively. Now settled back in the countryside where he grew up, he reflects on building a sustainable career while staying true to himself.

Isaac’s GQ cover is a testament to the evolution of the creator industry and the opportunities available to talent who carve out their own lane. Read the full feature in GQ’s November issue - https://www.gq-magazine.co.uk/article/italian-bach-cover-story-interview-2026