Mariam Musa
Mariam is a firm favourite within the Channel 4 and 4.0 family, having fronted her first documentary last year, The Secrets of TikTok Shop, for their Untold strand, alongside appearances across multiple 4.0 formats. Widely recognised for her hit podcast Deep It, co-hosted with Adeola Patronne, Mariam sits at the centre of contemporary culture, shaping conversations across media, beauty, fashion, and digital spaces.
A highly accomplished and in demand host, she has led red carpets and award ceremonies for prestigious events including The King’s Trust Awards, awards themselves for the BFH Gala, and the New Voice Awards.
With a rapidly growing and highly engaged social following, Mariam is a trusted authority in beauty and fashion, boasting multiple viral TikTok moments reaching millions of views.
Appealing seamlessly to both Millennial and Gen Z audiences, Mariam continues to evolve her platform as a new mum, bringing her audience along on her parenting journey and redefining what modern motherhood looks like. She retains the warmth, charisma, and magnetic presence her audience adores, all while doing it with unmistakable style.
